Our Efficient Approach Through Team Home Cleaning

Before starting The Maids, Bishop researched the home cleaning process. Through time and motion studies, his research determined the most efficient way to clean a home is through team cleaning. Bishop trained each member of his home cleaning company to clean with a system based on four primary functions:

• Dusting
• Bathroom cleaning
• Kitchen cleaning
• Vacuuming

Through this regimented home cleaning system, The Maids house cleaning teams were able to clean quickly and efficiently. Although our team cleaning approach and system have evolved over the years, much of our core efficiencies can be traced back to Bishop’s motion studies and original cleaning system.

In 1995, The Maids became the first home cleaning business to clean for health. This was accomplished by using environmentally preferred cleaning products and a state-of-the-art backpack vacuum to improve air quality in the homes we cleaned. This resulted in the development of our unique 22-Step Cleaning Process, which set new standards for quality deep cleaning and revolutionized the industry.

With over 40 years of experience, The Maids continues to research the best ways to serve our customers. We continue to stay at the forefront of the home services industry and remain a model organization in the franchising world.

The Maids Executive Leadership

Daniel F. Kirwan – President and CEO

“Inspiring entrepreneurs to think, play, and win BIG” is Dan Kirwan’s driving motto as the executive leader at The Maids International. For over 20 years, Dan has provided our franchise network with vision, industry-leading innovation, business expertise, and road maps for the highest levels of success. His proven leadership record, creativity, passion for franchisees and employees, and business integrity motivate and inspire success. Mr. Kirwan holds an MBA, and professional designations as a CPA and CMA.

Ashley Williams – Chief Financial Officer and General Counsel

“Elevate franchisees to ignite success through shared vision and dedication” is Ashley Williams’ mantra as the Chief Financial Officer (CFO) and General Counsel at The Maids International. With a rich academic background and over a decade of professional experience at The Maids, Ashley’s unique blend of legal expertise and financial acumen has been instrumental in steering our franchise network to great success. Ashley’s devotion to our franchisees and employees is second to none, reflecting her deep-rooted passion for fostering growth and success within the franchise network. Ashley holds a JD, MBA, and CFE and is a member of the Nebraska State Bar, Iowa State Bar, and the American Bar Association.

Our Philosophy

As a customer taking advantage of the leading cleaning services offered by The Maids, we want you to feel confident doing business with your locally owned and operated The Maids office. We are in the “people” business and we strive to make a positive impact on anyone who associates with our brand:

• We uplift our customers by building personal relationships and treating each home like it’s our own.
• We support our employees by offering meaningful careers that deliver happiness one clean at a time.
• We support our franchise owners by providing the tools and support necessary to be superior at what matters most and to prosper.

We know our customers choose us to provide reliable house cleaning services, and we accomplish our goal in three ways.